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I saw the need for a more modern brand that would address Gen Z’s specific skincare needs with high-quality ingredients at affordable prices.

The white space appeared after talking to thousands of Gen Z consumers and realizing that the only options they had for accessibly priced skincare were the same drugstore brands their mothers had bought decades ago. Shai Eisenman: As an entrepreneur, I’ve always been drawn to the beauty space because of the way it creates an emotional connection with consumers - but at its core is very clinical with a science-based foundation. What was your inspiration for starting the company? Inner Circle: Please tell us the story of Bubble‘s founding. The Inner Circle spoke with Eisenman recently about her inspiration for starting the company along with key consumer behaviors of the Gen Z demographic, including what makes them tick (hint: TikTok). Today, the brand is sold at 3,900 Walmart stores and will be expanding to additional retailers this summer. With the findings of this research in hand, Eisenman launched Bubble Skincare at the end of 2020. She started by conducting research to find out what would make the perfect product and branding for Gen Z. A few years ago, Eisenman fell in love with the beauty space and saw an opportunity for her next venture when she realized teenagers were buying the same drugstore skin care brands that their mothers were.

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Shai Eisenman is a serial entrepreneur and founder and CEO of Bubble Skincare, a company that makes and markets skincare especially for Gen Z users.

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